Designing For Performance
— Beyond Just 'Aesthetics'

Designing For Performance
— Beyond Just
'Aesthetics'

✦ PRODUCT ✦ DESIGN ✦ GROWTH
A portrait of a young man smiling

I Help SaaS and e-commerce Teams Turn Product Friction

I Help SaaS and e-commerce Teams Turn Product Friction

Into Strategic Design Decisions That Drive Measurable Business Impact.

Into Strategic Design Decisions That Drive Measurable Business Impact.

See Case Study Now

See Case Study Now

See Case Study Now

See Case Study Now

Pain Points Identified

13

Pain Points Identified

13

UX Issues Detected

4+

UX Issues Detected

4+

Key Behavioral Patterns

3

Key Behavioral Patterns

3

Key Behavioral Patterns

3

WORK

Early-Stage Cart Flow Achieved a 60% Cart Completion Rate —
Aiming To Reduce Cart Drop-Off.

Early-Stage Cart Flow Achieved a 60% Cart Completion Rate —
Aiming To Reduce Cart Drop-Off.

e-Commerce

Maisons du Monde

20 weeks | 2025

Maisons du Monde

20 weeks | 2025

Maisons du Monde

20 weeks | 2025

JOSE MIGUEL Q. ORTEGA

JOSE MIGUEL Q. ORTEGA

PRODUCT DESIGNER

PRODUCT DESIGNER

PRODUCT DESIGNER

ABOUT

Product Designer based in Barcelona, with an industrial design education background.

I enjoy building digital things, exploring, and optimizing the way we live experiences.

Product Strategy

Product Strategy

Product Strategy

UX UI Design

UX UI Design

UX UI Design

Prototyping

Prototyping

Agile

Agile

Agile

Testing & Iteration

Testing & Iteration

UX Research

UX Research

UX Research

Design systems

Design systems

Product Conversion

Product Conversion

Design maturity matters.

I believe design efforts are a competitive advantage that should be taken seriously as a lever for business impact.

I believe design efforts are a competitive advantage that should be taken seriously as
a lever for business impact.

HOBBIES

While not designing,
I try to stay active, living new experiences, and
practicing some outdoor activities that recharge me.

Tech
Travel
Sports
Nature

Tech
Travel
Sports
Nature

Tech
Travel
Sports
Nature

EXPERIENCE

2023 / Present

2023 / Present

Click & Collect Specialist

Click & Collect Specialist

IKEA

IKEA

2023

2023

Sport Product Advisor

Sport Product Advisor

Decathlon

Decathlon

2020

2020

UX UI Designer

UX UI Designer

#LODM

#LODM

2018

2018

Service Experience

Service Experience

Enterprise Rent-a-car

Enterprise Rent-a-car

Download Full Resume

CONTACT

Open to new opportunities, knowledge, and experiences.

Open to new opportunities, knowledge, and experiences.

Jose Miguel Q. Ortega

Jose Miguel Q. Ortega